Adidas sports jacket, if the ordinary price is 500 yuan, similar to the section of the Adidas SLVR Series price is about 3 times the price, while the Adidas Y-3 series is ten times its price.
Obviously, the latter two series of positioning Adidas competitors is Prada (Prada) instead of Puma (Puma).
March 3, 2009, Adidas announced net profit decreased 62% year on year Nike shoes on sale, Adidas CEO Herbert Hainer Group, said: "There is no doubt that 2009 is since I was the adidas Group CEO The most difficult year. "Shortly thereafter, he announced the three markets in 2010 Adidas campaign: First, consumer enthusiasm for the World Cup, soccer products into record sales; the same time, for Adidas sport fashion high-end series (SportStyle) launched a global campaign; Finally, the Reebok in 2010, re-growth. Three Raiders in the first and third, to judge results too early, only the second point, Heiner high aspirations.
Perhaps many Chinese consumers have found that within today's China Adidas stores no longer just boring ordinary sports products. Market-proven, in China, the demand for high-end fashion sports brand is growing, Adidas decided to do such a high-end products.
In fact, from 2002, Adidas created a "Sports Fashion Series" from the carefully orchestrated Cheap nike dunk sb shoes, invited the world famous Japanese fashion designer Yohji Yamamoto as creative director of the series, creating a Y-3 and other high-end fashion brand campaign , the concept of combining sports and fashion are Adidas as "the future of sportswear."
Adidas three-stripe two main business of sports fashion series (adidas Sport Style) and motor performance series (adidas Sport Performance). Among them, the sports fashion line has three styles: street style (adidas Originals), Sport Fashion ('s a Y-3) and SLVR; fourth line is the adidas Style Essentials.
Adidas (China) sports fashion brand communications senior manager Lu Rulan series Wholesale women shoes, told reporters that such as Y-3 brand, target consumer groups is the "fashion leader."